When customers feel disappointed or experience dissatisfaction with how you handle customer support or how they're experience your product, you will certainly lose a deal of the market share to new or old competitors who are offering the same services.
Every organization needs to understand that the customer experience arm of any organization is as important as the marketing department. But unfortunately, more establishments are losing focus of this very important part of their business.
The customer support or customer experience department doesn't just handle feedback, fulfil orders or roll their eyes about another customer's complaint email or call - But their work doubles as marketers.
This piece of information is often left out in the job description of a customer support agent/team. The job of a c-care agent goes beyond just answering customer queries, it's a subtle act of marketing.
Companies are supposed to invest more in training their customer support team staff to understand how to give customers "The Feel Good Effect" at all times, no matter the bias of the customer.
A brand's failure will come quickly when lesser care is channelled towards ensuring that customer support is done right, starting with who you hire, the training they have, and what additional training they need to undergo, occasionally.
Because, a repeat mishandling of customer experience, one that lacks the "Feel Good Effect" will have multiple negative impact on your organization's sales performance, including how your brand is talked about, word of mouth marketing! (which is voluntarily done by customers.)
WKustomers wants to help you solve this problem, we're positioning our platform as the global leader in customer experience data mining, we gather information on what your customers are saying or how they're reacting to your product(s), service(s), and whatever offer(s) you are selling or proposing to sell. We share data about how they feel about your brand and your customer support system.
Do your customers feel you're listening to them and ready to solve their problem, or do they feel that what you're only interested in is to take their money, by all means?
We want you to create products that are beyond products, but the types that have human nature embedded in them. Something that truly connects to the human emotional state. We want you to create solutions instead of another product or cliché-like service.
At Kustomers, we are very particular about ultimate customer satisfaction and we use every relevant means to draw useful information from millions of global customers. Using tools such as social (online) platforms, polls, social (offline) events, surveys, and much more to measure how you're performing in the marketplace.
Got questions on how we can achieve the best in customer satisfaction or would you like us to revamp your customer support system? Reach us here: kustomers@yandex.com
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